Viewers of the 2010 uDrove Humanitarian Bowl will see only women in a 30-second commercial promoting the trucking industry. The Women In Trucking Association, through the support of Frito-Lay North America, Freightliner LLC, Walmart, and Internet Truckstop, filmed the ad to honor the "women behind the wheel."
The Women In Trucking commercial will be shown during the uDrove Humanitarian Bowl on December 18. The Mid-American conference winner will play the Western Athletic Conference champion during the game in Bronco Stadium at Boise State University. The kick-off is 3:30 pm MST and will be televised on ESPN.
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